Discord was launched in 2015 with the aim of solving ‘discord in the gaming community’, after founder Jason Citron experienced first hand how difficult it was to communicate with his team mates while playing games like Final Fantasy XIV and League of Legends. Initially, Discord was launched without the intention of targeting the gaming community, but some gaming-related subreddit threads soon started to replace their IRC accounts with Discord accounts. When Covid-19 hit, lockdowns boosted Discord’s monthly active users so much that 70% of Discord’s users were non-gamers by the end of 2020.